Mark McKinley


Starting out as a woven fabric designer in a Yorkshire mill before heading to London to work as a buyer, Amanda has experienced the menswear industry from all sides and now runs outerwear brand Guards London.


As part of The 39 Club committee, she loves the social side of the trade just as much as the business itself, catching up with friends, travelling whenever she can, and never turning down a good dinner or a glass of wine or prosecco.

  • First Job?

    Trainee Chef

  • Most Inspirational person in Menswear?

    Stanley Eden - my first boss in menswear

  • Favourite film?

    Quadraphenia

  • Favourite brand?

    Marks & Spencer

  • Something unsual about yourself?

    I can bend my thumb right back - really useful!

  • Something you don't do well?

    Accept praise

  • Do you have a hobby?

    I've just taken up golf, so at this stage it is more of a hobby than a sport!

  • Most recent show or concert?

    Paul Weller at Ludlow Castle - Amazing!

  • Persons you admire or admired?

    My parents


  • Have you met a celebrity?

    Yes - Clint Eastwood

  • Fantasy dinner guests?

    Elvis Presley, Trevor Francis and The Queen - should make a good evening.