Amanda Hinton


Starting out as a woven fabric designer in a Yorkshire mill before heading to London to work as a buyer, Amanda has experienced the menswear industry from all sides and now runs outerwear brand Guards London.


As part of The 39 Club committee, she loves the social side of the trade just as much as the business itself, catching up with friends, travelling whenever she can, and never turning down a good dinner or a glass of wine or prosecco.

  • Favourite Band?

    Foo Fighters

  • Most Inspirational person in Menswear?

    Paul Smith. The perfect mix of british eccentricity and timeless style.

  • Favourite meal?

    It has to be a classic Sunday roast - cooked by someone else!

  • Favourite Chocolate bar?

    Crunchie - Thank Crunchie it's Friday!

  • Worst habit?

    Telling myself - I'll just watch this one episode..

  • Something you don't do well?

    Remembering peoples names!

  • Do you play sports?

    Er - Crazy Golf :-)

  • Something you are good at?

    Multi tasking.

  • Person you admire or admired?

    My mum - who is usually accompanied by a well earned glass of wine :-)


  • What car do you drive?

    MINI convertible, great to drive but useless for IndX! 

  • Favourite drink?

    Tea to start the day and prosecco to finish it.